A point of view
Physical place. Digital possibility.
LaMeraMETA describes itself as a phygital boutique, a “Doers Oasis” and an “Experiences Den.”
A business lens from Mexico City.
LaMeraMETA’s company profile identifies Mexico City as its headquarters and uses “phygital boutique” to describe its positioning. That language points to the boundary between a physical encounter and its digital continuation.
The profile lists business intelligence, marketing and tokenization services. Public posts also reference integrations, commercial strategy, sales and distribution. The emphasis here is on the questions these fields raise for a business, rather than on unverified client examples.
Make it clear.
A useful phygital design method begins by describing a real-world moment: where it happens, what someone is trying to do, and which information is relevant. Then it asks whether a digital touchpoint helps the next step or only adds another layer.
The same discipline applies to business intelligence and integration. Start with the decision or hand-off; name the inputs, the people involved and the unknowns. The method is a general framing, not a claim of a proprietary LaMeraMETA process.
Direction, in context.
In January 2026, LaMeraMETA described plans to expand its phygital boutique and explore DeFi and tokenization. The post communicates a company-stated direction; it does not establish that these initiatives have launched.
Former Faculty of Sciences, UNAM · 1953 · Mexico en el Tiempo, CC BY-SA 4.0 ↗
Bring a real question.
Begin with a business decision, a touchpoint or a digital boundary worth exploring.
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