Valeria Mendoza
Business Intelligence
Frames data questions around the decisions a team needs to make.
Roles at LaMeraMETA
One team. Many lenses.
A phygital question touches experience, information and the way a business operates.
Roles that connect.
The team brings together roles aligned with the publicly named service areas. Each lens helps connect a business question to its customer, information and operating context.
Diego Herrera
Experience & Integrations
Maps the moments and information that connect physical and digital touchpoints.
Camila Torres
Marketing & Commercial Strategy
Connects customer journeys with marketing, sales and distribution questions.
Keep people in view.
Teams can bring different perspectives to the same question: what a customer encounters, what information is available and which commercial decision follows. Keeping those perspectives together helps make a phygital boundary easier to describe.
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